Data privacy policies for the use of third-party extensions
Like many other companies, we use extensions from third-party providers. Contents from third parties (social media, analysis tools, marketing tools, videos from YouTube, cartographic material from Google Maps, RSS feeds and graphics, etc.) can thus be found on our website. Personal data (e.g. IP addresses, information from pseudonymised cookies, geodata, etc.) may be disclosed or automatically transmitted to the third-party providers in this process. The IP address is required to display these contents, for example. The nature, scope, purpose and duration of the processing of personal data can be handled differently in the individual case here.
The legal basis for processing the personal data is provided by Art. 6(1) f) of the General Data Protection Regulation (GDPR) (legitimate interest). Where consent has been given by the user, the legal basis for processing the data is provided by article 6(1) a) GDPR.
You can learn how to object to the use of cookies here.
YouTube (embedded videos)
We embed YouTube videos on some of our web pages. The service on de.youtube.com is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
A connection to the YouTube servers is established when you visit a web page furnished with a YouTube plugin. The YouTube server is informed here of which pages you have visited. If you are logged in to your YouTube account, you enable YouTube to attribute your surfing behaviour personally to you. You can prevent this by logging out of your YouTube account.
We operate YouTube in extended data protection mode which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider uses cookies to collect information about user behaviour. According to YouTube, these cookies are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices.
If you are logged in to Google, your information will be directly associated with your account when you click on a video. If you do not want your profile to be associated with YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them.
In particular, such evaluation is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or the design of its website to meet requirements. You have the right to object to the creation of these user profiles, whereby you must contact the provider to exercise this right.
Further information on how user data is handled at "YouTube" can be found in the provider's data protection declaration.
Data privacy policies for the use of analysis tools
Web analysis tools allow website operators to analyse and monitor visitors. User journeys on the website are recorded and evaluated by the service providers.
The processing of the personal data of the website user enables us to analyse surfing behaviour. By evaluating the data, we are able to compile information about the use of individual elements of our website. This helps us to constantly improve our websites and how user-friendly it is. These purposes also constitute our legitimate interest in processing the data pursuant to article 6(1) f) GDPR.
Use of SalesViewer® technology:
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally
The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.
Google Analytics
This website uses functions of the Google Analytics web analysis service. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
Google Analytics uses cookies. These text files are stored on your computer and enable your use of our website to be analysed. The information about your use of this website that is created by the cookie is generally transmitted to and stored on a Google server in the US.
IP anonymisation
We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is sent to the US. The full IP address will be transmitted to a Google server in the US and shortened there only in exceptional circumstances. Google will use this information on behalf of the owner of this website in order to evaluate your use of the website, in order to compile reports on the website activities and to perform other services associated with the use of the website and Internet use for the website owner. The IP address transmitted from your browser in connection with Google Analytics is not combined with other data by Google.
Browser plug-in
You can prevent cookies from being stored by setting your browser software not to accept them; please note, however, that you may not be able to use all the functions of this website in full in this event. You can furthermore prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plug-in from the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
Objection to data collection
You can prevent your data from being collected by Google Analytics by clicking the link below.
An opt-out cookie will be stored that prevents your data from being collected in the future when you visit this website: Deactivate Google Analytics. If you delete your cookies, you must click this link again.
Contract data processing
We have entered into an agreement for contract data processing with Google and implement the requirements of the GDPR in full when using Google Analytics.
Transfer of data to third countries
Google is certified under the EU-U.S. Privacy Shield Framework, providing a guarantee of compliance with European data protection law.
You can find more information on how Google Analytics handles user data in Google’s privacy policy.
Data privacy policies for the use of other applications
Use of script libraries (Google Webfonts)
In order to present our contents correctly and in a graphically appealing manner in all browsers, we use script and font libraries such as Google Webfonts on this website. Google Webfonts are transferred to your browser’s cache in order to prevent repeated loading. The retrieval of script or font libraries automatically triggers a connection to the operator of the library. As far as can be seen, the IP address is transferred in this process at the least. It is theoretically possible for the operator of relevant libraries to collect other data.
If the browser does not support Google Webfonts or prevents access, contents are displayed in a standard font.
Use of Google Maps
This website uses Google Maps API to provide visual presentations of geographical information. When Google Maps is used, data on the use of the map functions by visitors is collected, processed and used by Google. You can find more detailed information on the data processing carried out by Google in the Google privacy policies. You can also change your personal data protection settings in the data privacy centre there.
You can amend your settings relating to Google products by following the instructions on managing your information.